diff --git a/webnotes/utils/email_lib/bulk.py b/webnotes/utils/email_lib/bulk.py
index 928da58751..d8eb6f3158 100644
--- a/webnotes/utils/email_lib/bulk.py
+++ b/webnotes/utils/email_lib/bulk.py
@@ -5,6 +5,7 @@ from __future__ import unicode_literals
 import webnotes
 import HTMLParser
 import urllib
+from webnotes import msgprint, throw, _
 from webnotes.utils.email_lib.smtp import SMTPServer, send
 from webnotes.utils.email_lib.email_body import get_email, get_formatted_html
 from webnotes.utils.email_lib.html2text import html2text
@@ -27,8 +28,11 @@ def send(recipients=None, sender=None, doctype='Profile', email_field='email',
 		monthly_bulk_mail_limit = webnotes.conf.get('monthly_bulk_mail_limit') or 500
 
 		if this_month + len(recipients) > monthly_bulk_mail_limit:
-			webnotes.msgprint("""Monthly Bulk Mail Limit (%s) Crossed""" % monthly_bulk_mail_limit,
-				raise_exception=BulkLimitCrossedError)
+			throw("{bulk} ({limit}) {cross}".format(**{
+				"bulk": _("Monthly Bulk Mail Limit"),
+				"limit": monthly_bulk_mail_limit,
+				"cross": _("crossed")
+			}), exc=BulkLimitCrossedError)
 
 	def update_message(formatted, doc, add_unsubscribe_link):
 		updated = formatted
@@ -59,11 +63,11 @@ def send(recipients=None, sender=None, doctype='Profile', email_field='email',
 		text_content = "[See html attachment]"
 	
 	formatted = get_formatted_html(subject, message)
-		
+
 	for r in filter(None, list(set(recipients))):
 		rdata = webnotes.conn.sql("""select * from `tab%s` where %s=%s""" % (doctype, 
 			email_field, '%s'), (r,), as_dict=1)
-		
+
 		doc = rdata and rdata[0] or {}
 				
 		if not is_unsubscribed(doc):
@@ -114,7 +118,7 @@ def flush(from_test=False):
 	auto_commit = not from_test
 	
 	if webnotes.flags.mute_emails or webnotes.conf.get("mute_emails") or False:
-		webnotes.msgprint("Emails are muted")
+		msgprint(_("Emails are muted"))
 		from_test = True
 		
 	for i in xrange(500):		
@@ -141,4 +145,4 @@ def flush(from_test=False):
 def clear_outbox():
 	"""remove mails older than 30 days in Outbox"""
 	webnotes.conn.sql("""delete from `tabBulk Email` where
-		datediff(now(), creation) > 30""")
+		datediff(now(), creation) > 30""")
\ No newline at end of file
diff --git a/webnotes/utils/email_lib/email_body.py b/webnotes/utils/email_lib/email_body.py
index 4675277039..57eb3ea772 100644
--- a/webnotes/utils/email_lib/email_body.py
+++ b/webnotes/utils/email_lib/email_body.py
@@ -2,9 +2,8 @@
 # MIT License. See license.txt 
 
 from __future__ import unicode_literals
-
 import webnotes	
-
+from webnotes import msgprint, throw, _
 from webnotes.utils import scrub_urls
 import email.utils
 from inlinestyler.utils import inline_css
@@ -153,19 +152,19 @@ class EMail:
 		def _validate(email):
 			"""validate an email field"""
 			if email and not validate_email_add(email):
-				webnotes.msgprint("%s is not a valid email id" % email,
-					raise_exception = 1)
+				throw("{email} {msg}".format(**{
+					"email": email,
+					"msg": _("is not a valid email id")
+				}))
 			return email
 		
 		if not self.sender:
 			self.sender = webnotes.conn.get_value('Email Settings', None,
 				'auto_email_id') or webnotes.conf.get('auto_email_id') or None
 			if not self.sender:
-				webnotes.msgprint("""Please specify 'Auto Email Id' \
-					in Setup > Email Settings""")
+				msgprint(_("Please specify 'Auto Email Id' in Setup > Email Settings"))
 				if not "expires_on" in webnotes.conf:
-					webnotes.msgprint("""Alternatively, \
-						you can also specify 'auto_email_id' in site_config.json""")
+					msgprint(_("Alternatively, you can also specify 'auto_email_id' in site_config.json"))
 				raise webnotes.ValidationError
 				
 		self.sender = _validate(self.sender)
@@ -206,7 +205,7 @@ def get_footer(footer=None):
 	footer = footer or ""
 	
 	# control panel
-	footer += webnotes.conn.get_value('Control Panel',None,'mail_footer') or ''
+	footer += webnotes.conn.get_value('Control Panel', None, 'mail_footer') or ''
 	
 	# hooks
 	for f in webnotes.get_hooks("mail_footer"):
@@ -214,4 +213,4 @@ def get_footer(footer=None):
 	
 	footer += "<!--unsubscribe link here-->"
 	
-	return footer
+	return footer
\ No newline at end of file