diff --git a/frappe/core/doctype/document_naming_rule/document_naming_rule.py b/frappe/core/doctype/document_naming_rule/document_naming_rule.py
index 8013f9df6f..5c445fd058 100644
--- a/frappe/core/doctype/document_naming_rule/document_naming_rule.py
+++ b/frappe/core/doctype/document_naming_rule/document_naming_rule.py
@@ -5,6 +5,7 @@
 import frappe
 from frappe.model.document import Document
 from frappe.utils.data import evaluate_filters
+from frappe.model.naming import parse_naming_series
 from frappe import _
 
 class DocumentNamingRule(Document):
@@ -27,7 +28,9 @@ class DocumentNamingRule(Document):
 				return
 
 		counter = frappe.db.get_value(self.doctype, self.name, 'counter', for_update=True) or 0
-		doc.name = self.prefix + ('%0'+str(self.prefix_digits)+'d') % (counter + 1)
+		naming_series = parse_naming_series(self.prefix, doc=doc)
+
+		doc.name = naming_series + ('%0'+str(self.prefix_digits)+'d') % (counter + 1)
 		frappe.db.set_value(self.doctype, self.name, 'counter', counter + 1)
 
 @frappe.whitelist()