diff --git a/frappe/patches/v12_0/setup_tags.py b/frappe/patches/v12_0/setup_tags.py
index 33ea39c898..cd50b0d505 100644
--- a/frappe/patches/v12_0/setup_tags.py
+++ b/frappe/patches/v12_0/setup_tags.py
@@ -21,11 +21,10 @@ def execute():
 				if not tag:
 					continue
 
-				escaped_tag = frappe.db.escape(tag.strip())
-				tag_list.append((escaped_tag, time, time, 'Administrator'))
+				tag_list.append((tag.strip(), time, time, 'Administrator'))
 
-				tag_link_name = frappe.generate_hash(dt_tags.name + escaped_tag, 10),
-				tag_links.append((tag_link_name, doctype.name, dt_tags.name, escaped_tag, time, time, 'Administrator'))
+				tag_link_name = frappe.generate_hash(dt_tags.name + tag.strip() + doctype.name, 10),
+				tag_links.append((tag_link_name, doctype.name, dt_tags.name, tag.strip(), time, time, 'Administrator'))
 
-	frappe.db.bulk_insert("Tag", fields=["name", "creation", "modified", "modified_by"], values=tag_list)
-	frappe.db.bulk_insert("Tag Link", fields=["name", "document_type", "document_name", "tag", "creation", "modified", "modified_by"], values=tag_links)
\ No newline at end of file
+	frappe.db.bulk_insert("Tag", fields=["name", "creation", "modified", "modified_by"], values=set(tag_list))
+	frappe.db.bulk_insert("Tag Link", fields=["name", "document_type", "document_name", "tag", "creation", "modified", "modified_by"], values=set(tag_links))
\ No newline at end of file